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Scott Cleland coined the term “techcom” to more accurately define the evolving tech-driven communications future and the new sector that converging technologies are now creating. Simply, the techcom future is where: “tech” is going mobile and IP; and “com” is going mobile, IP and digitally converging.
More specifically, we further define techcom as the intersection and exponential growth dynamic of three core betterment changes: mobility, digital convergence, and Internet Protocol. We use the term “betterment” to describe tech advances that substantially improve utility and productivity for consumers and/or businesses.
- Mobility betterment captures the convenience, utility and productivity that come from being freed from location through integrating different technological advances in: wireless, SIP-virtual location, presence, and miniaturization-enabled portability.
- Digital convergence betterment captures the convenience, utility, and productivity that come from being freed from functionality limitations through bringing together multiple applications and/or devices.
- Internet Protocol betterment captures the convenience, utility, and productivity that come from being freed from technology or network limitations through bringing together networks to foster any-to-any connectivity and mass personalization.
- Techcom betterment is the exponential growth and innovation dynamic that is and will continue to occur when mobility, digital convergence and Internet Protocol continue to intersect, meld and build upon one another.
We define the expansive techcom sector to include every traditional “silo” communications transmission technology: such as telecom, all forms of wireless, cable, Direct Broadcast satellite (DBS), Broadband over Power Lines (BPL) and Ultra Wideband (UWB); and also to include information technologies: such as computer hardware, software, and services, chips, storage, networking equipment, search, ecommerce, and other relevant emerging IT segments.
We are building our research and consulting practice around the gravitational pull of convergence, which will compel the sector, industries, business models, value propositions, and strategic plans to continually evolve in the years and decades ahead. We believe that those companies which can discern most clearly and quickly where the complex rapidly-changing game is headed, will have an enormous competitive advantage. We envision techcom convergence playing-out like a speed chess tournament: those companies which can see the most moves ahead first – win.
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