Welcome to Precursor®

Precursor LLC is the leading internetization consultancy for Fortune 500 companies; its mission is to help companies anticipate internetization change to better exploit emerging opportunities and guard against emergent enterprise risks.

Internetization is the Internet’s transformational process. Specifically, it is the automation of the world economy and society around the Internet's: technologies, efficiencies, economics, pricing, platforms, freedoms, rules, and ideology.

Precursor® organizes chaos. It specializes in bringing clarity of thought and applying framework analysis to big complex internetization problems before others.

Precursor's proven thought leadership model and three decade, Forthright-Foresight™ track record have no rival.

The company is based in the Washington DC area.

What is Internetization?

Precursor views the Internet as dynamic and ever-changing. Over time, the Internet's dynamic nature likely will make internet a verb, to internet and to internet-ize.

Merriam Webster defines the noun suffix "–ization" as a process.

Internetization is the Internet’s transformational process.

Specifically, it is the automation of the world economy and society around the Internet's: technologies, efficiencies, economics, pricing, platforms, freedoms, rules, and ideology.

And as a process, internetization can be studied, understood, influenced, changed, leveraged, etc.

Others have previously coined and used the term. Interestingly, at the time of this page no Wikipedia page existed to define the term "internetization."

Precursor's Proven Thought Leadership Model

  1. Anticipating emergent change in Internet-related competition.
  2. Seeing the world whole to discern change affecting:
    1. Competition, antitrust and market structure;
    2. Policy, legislation, regulation, enforcement, and the courts;
    3. Ideology, politics, ethics, and public opinion;
    4. Economics, supply, demand, finance, and investment; and
    5. Technology, adoption, disintermediation, innovation and disruption.
  3. Spearheading thinking that influences understanding of the emergent risk, its effects, and its alleviation.

Forthright Foresight

Three Decades of Precursor® Thought Leadership

2015-Present: Emergent Risk to Google from EU Antitrust Enforcement

  • First analyst to discern from the EU's multiple antitrust market definitions in their three Google antitrust cases that Facebook would likely be found a social advertising monopoly if there were to be complaints, and Amazon also could be at risk of being found to be a monopoly in the (Internet) merchant platform market, if there were to be complaints.
  • First analyst to make the case antitrust authorities would conclude that Google's Android operating system was a monopoly, because Apple's IOS is not a direct Android competitor per antitrust precedent.

2013-Present: Emergent Risk of the De-Americanization of the Internet

  • First analyst to discern the seminal inflection point in Internet history when America's Internet dominance peaked and US actions/policies ensured America's global Internet franchise would fall into decline and increasingly limit America's overseas Internet growth potential.

2012-Present: Emergent Risk of Obsolete Communications Law and Spectrum Management

  • First analyst to make the comprehensive case of why and how U.S. communications law is obsolete and dysfunctional requiring total modernization.
  • First analyst to expose the USG's scandalous spectrum hoarding and dysfunctional spectrum management where no one is responsible for "minding the store" of a trillion dollar resource.

2007-Present: Emergent Cyber Systemic Risks from Google Dominance

  • Founded GoogleMonitor.com, the world's first comprehensive Google watchdog site.
  • Authored first critical Google book: Search & Destroy, Why You Can't Trust Google Inc.
  • Testified three times before U.S. Congressional Subcommittees on Google antitrust/privacy.
  • Government's on four continents have sought out or used Precursor's Google research.

2006-Present: Emergent Risks to Facilities-Based Broadband Competition

  • Founded NetCompetition® the first e-forum to unify the facilities-based broadband industry in opposition to a return to failed FCC managed-competition policies.
  • First analyst to identify/describe the emergent ideological movement promoting net neutrality; and to describe the 21st century cyber-ideology of "codism."

2001-2003: Emergent Cyber Systemic Risks of 2002 Dotcom Bubble Bursting

  • First analyst to warn investors that Internet data traffic was growing ~12 times slower than the market assumed, six months before the market lost $4 trillion in value.
  • First analyst invited to testify before Congress to explain the multiple regulatory and financial frauds, behind fiber backbone bankruptcies like WorldCom & Global Crossing.

1997-2002: Emergent FCC Managed-Competition Failure

  • First analyst to predict DOJ would block the WorldCom-Sprint merger, and WorldCom would go bankrupt prompting the largest US bankruptcy at the time and big Sarbanes-Oxley reforms.
  • First analyst to accurately predict that the FCC's managed competition policies of heavy price subsidies favoring CLEC local competitors would result in mass CLEC bankruptcies.

1993-1997: Emergent Communications Competition

  • First analyst to accurately predict and explain over time that: Congress would change telecom law from monopoly to competition; the "Baby Bells" would consolidate; and changes in media ownership rules would yield 1000+ radio station groups.

Internetization Frameworks

Note: The following examples show how Precursor® brings clarity of thought and applies framework analysis to big complex internetization problems before others.

Projecting the Internet's Evolution

  • "Seven Ways the World Is Changing the Internet" Forbes 2012

Calling the Peak of America's Internet Dominance

Defining Cyber Systemic Risk

Discovering the Internet's Cyber-Ideology

Evaluating BitCoin & Crypto-Currencies at their Inception

Explaining the Financial Crisis Root Causes

Charting Google's Data Dominance

  • "Google's WorldWideWatch over the WorldWideWeb" 9-14

Predicting Google's Monopoly

Modernizing Communications Law